Lucy is a typical 18-year old, who works hard at school but also like going out to parties. She is popular and has lots of friends, but she is concentrating on getting into a good university, after taking a gap year. Lucy enjoys listening to pop records, such as those by Lady Gaga, and likes to watch Rom-Coms, as well as horror films. She shops most regally at Topshop, H&M, River Island and at ASOS. She is middle class, therefore money is not much of an issue due to her parents having well paid jobs. I felt that Lucy was my main target audience for a female, as she is young enough to have the time to go out to the cinema and see friends, but she is not so young that she is immature.
Females are the main gender that I want my film to appeal to, as although it is a horror film, there will be a strong female lead.
Jack is a 'normal' 21-year old who likes to party but can sometimes take it too far, getting drunk and acting stupidly. Apart from the hangovers, Jack's life is going well. He has just finished studying a two year course at university, and is about to start his first full-time as an accountant. Jack enjoys playing on his game console, snowboarding and listening to indie bands, such as the Arctic Monkeys. He shops most often at Topman, Burton and Animal. Apart from watching horror films, he also enjoys watching action and adventure movies. Jack is middle class, and got a new car from his parents for his 21st birthday.
Although my movie is primarily targeted at females, males will still be interested in it because of the horror aspect.
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